Ferrari's First All-Electric Car, the Luce, Brings Radical Change to Maranello

Aaron BrownMon, May 25, 2026 at 8:10 PM UTC

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The Ferrari Luce EV Brings Radical ChangeFerrari (Ferrari)

Ferrari revealed the Luce, its first all-electric car, in Rome on Monday afternoon, setting forth a radically different take on what wears the Prancing Horse.

Badging aside, at first look, there's little about the Luce that resembles the Ferrari we know today. The brand previously announced that it would carry four doors, but clearly, it's far from a battery-powered Purosangue. Designed in partnership with Silicon Valley firm LoveFrom, the Luce has rounded edges, a wind-smoothened silhouette, five seats, and, of course, a full-electric powertrain. It's different. Very different. Ferrari headlined the Luce as "a new chapter for the Maranello marque."

Ferrari (Ferrari)

Monday's reveal stitches together the Luce's full vision, concluding a three-part reveal for the new electric car. Ferrari first shared basic specs for the Luce—or Elettrica as it was known then—in October 2025 at its Capital Markets Day investor event at its headquarters in Maranello, Italy. This was followed by an unveiling of interior details in San Francisco in February 2026, where the first tastes of the work from LoveFrom, the design firm started by Apple creative legends Jony Ive and Marc Newson, were shared.

"When they started, LoveFrom was given full freedom to develop their philosophy and also their concept, and then they came with a complete, holistic proposal, because it was really consistent, the exterior, the interior, the user experience, and so on, " Ferrari Chief Design Officer Flavio Manzoni said at the Luce's reveal event. "So, highly coherent, and of course, it's a proposal characterized by a different approach, a different language, which comes from high-tech industrial design."

The big news today is its looks. The Luce is hard to categorize. It's far from an SUV, but also not quite a sedan. Ferrari itself calls it a "next-generation sports car," which also seems like something of a stretch.

"It's a vehicle type that just hasn't existed," Ive said in a video from the Luce's reveal.

It's larger than it looks in photos. The Luce is two inches shorter than the Purosangue, riding on a massive staggered set of wheels—23-inchers in the front and 24s in the rear—and two inches longer. LoveFrom designed the car's exterior as two pieces—a black inner shell paired with a painted outer layer. Visually, it requires some acclimation, but its quirky looks are a welcome shift from Maranello.

"Pretty early on in the process, we came across this idea, which effectively separated what you might refer to as the glass house, or you know, a traditional glass house. We like to call it a sort of a passenger cell, which is everything that's represented either with glass or dark materials here, you know, and that effectively serves to encapsulate passengers, encapsulate the interior," Newson told media at the Luce's reveal event on Monday. "That in turn sort of enabled us to separate, in a way, at least intellectually, the body of the car. Clearly, these two things are intrinsically connected, but we liked the idea that you could treat these two things as almost as separate design elements that obviously worked very much together, worked in unison, but it afforded us the opportunity to address not only sort of functional issues, but to address aesthetic issues in different ways."

Look closely, and you'll notice a few peculiar design bits, beyond the two-piece exterior. Some of those being massive, side-base-mounted front windshield wipers, power-opening suicide doors for the rear seats, quad-circle "halo" taillights flanked by a black bar, and the hidden, naturally integrated front and rear spoilers. Yes, the colored hood and hatch lid pieces are functional wings with massive air dams.

Ferrari (Ferrari)

"We were thinking about the exterior form of the car, which is doing a lot of the aero heavy lifting," Newson said. "That's really very much demonstrated by the fact that we have these wings, the body sort of morphs into these wings, and where you would normally have a bonnet, you have a wing which is acting to create downforce, and there's a wing at the back, which is doing exactly the same thing. Not with as large a gap, but nevertheless, there is a gap; the two pieces are physically separated."

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The interior is also highlight-worthy. Ferrari showed off individual bits of the cabin back in February, which were impressive even when they weren't meshed together inside an actual car. But, as a package, it remains thoughtful, stunning, and extremely well-appointed. Every material is nice to touch. The screens and gauges appear extremely high definition, providing impressively designed displays for performance, HVAC, and various infotainment controls. We went deep on the interior back when we first saw it in San Francisco, but just know, now that the whole package has been combined, it holds up extremely well. There are, of course, some Apple-like touches as well, such as the metal trim pieces, which are available in colors identical to the tech company's staple Space Gray, Rose Gold, and standard Silver palette. Overall, the cabin is airy, comfortable, and innovative. It will be interesting to see how, if at all, these new interior features will trickle down to the rest of Ferrari's lineup in the future.

Ferrari (Ferrari)

"[A] founding idea was, you know, there's this odd conception that in modern cars, and especially in electric cars, the interaction is through multi-touch display, big display, or capacitive buttons, and this felt wrong to us from the get-go, especially for a sports car, even more for a Ferrari," said LoveFrom industrial designer Jeremy Bataillou. "We felt you need to be engaged as a driver, so from the start, we knew we wanted to use a lot of physical tactile controls, and this led us to actually work on trying to combine the best of tactile analog controls and the best of digital interface, and there's many areas inside the cockpit where we were, we married those two, those two worlds."

Ferrari (Ferrari)

On the performance front, the figures given by Ferrari are serious business. The Luce packs active suspension hardware and four electric motors that are "derived" from the F80 hybrid hypercar, paired with an 800-volt battery that the company also engineered in-house. Those motors collectively pump out a max of 1035 horsepower and deliver 730 lb-ft of torque at each motor, running the car from 0 to 62 mph in 2.5 seconds and up to a top speed of 192 mph. Ferrari quotes a range of up to 329 miles and max recharge abilities of 350 kW. With a curb weight of 4982 lbs, it's a lightweight compared to some other EVs, like the recently revealed Mercedes-AMG GT 4-Door Coupe at 5423 lbs.

We'll have to wait and see what that translates to in real-world testing.

Ferrari engineers said these wheels were inspired by jet engine turbines.Ferrari (Ferrari)

To add to the Luce's theatrical performance experience, the EV is equipped with what Ferrari calls a "Torque Shift Engagement" system—a paddle-controlled, torque limiter paired with regenerative braking—and hardware that pumps in and amplifies authentic sound from the car's rotating axles.

“We do not mimic the internal combustion engine, but we use a unique characteristic of the electric engine, which is not silent,” said Antonio Palermo, NVH and sound quality manager with Ferrari, in October 2025. “The sound of our electric Ferrari is not fake, not fake at all. It is picked up from the mechanical and electromechanical components of the powertrain by a high-precision sensor. It is then amplified in the same way an electric guitar is amplified compared to an acoustic one.”

Pricing hasn't been announced for the Luce, but word on the street is that it'll run over $600,000.

Ferrari (Ferrari)

"We are expanding what Ferrari can be without ever losing what Ferrari is," said Ferrari Executive Chairman John Elkann. "To turn that vision into reality, we had to rethink everything, not just what we built, but how we built it, how systems work together, how complexity becomes seamless, and this is exactly what innovation is about for Ferrari."

It's clear that with this car, Ferrari isn't afraid to shuffle things up drastically. For a brand that's known for loud (visually and aurally), edgy, high-performance supercars, the Luce will be divisive amongst its loyalists and aficionados. An electric Ferrari was always going to be, but this car doesn't just lack a gas-powered engine; it's a totally different thing altogether.

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Source: “AOL Money”