Amazon to close Amazon Go and Amazon Fresh to concentrate on Whole Foods and grocery delivery
- - Amazon to close Amazon Go and Amazon Fresh to concentrate on Whole Foods and grocery delivery
ANNE D'INNOCENZIO January 27, 2026 at 11:44 AM
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1 / 2Amazon Store ClosuresFILE - People walk out of an Amazon Go store in Seattle, March 4, 2020. (AP Photo/Ted S. Warren, File)
NEW YORK (AP) ā Amazon said it's closing all of its Amazon Go and Amazon Fresh locations, as the online behemoth focuses on its grocery delivery, Whole Foods Market and a new āsupersizedā store concept.
The Seattle-based online retailer said Tuesday in a blog post that it plans to convert some of those soon-to-be shuttered locations into Whole Foods Market stores. The company operates 57 Amazon Fresh stores and 15 Amazon Go stores.
āWhile weāve seen encouraging signals in our Amazon-branded physical grocery stores, we havenāt yet created a truly distinctive customer experience with the right economic model needed for large-scale expansion,ā the company said in the post.
Amazon noted that customers can continue to shop Amazon Fresh online in available areas for āfast and convenient delivery.ā
The last day of operation for Amazon Fresh and Amazon Go stores is Feb. 1, with the exception of its California locations, which will remain open longer to comply with state requirements, Amazon said.
Since Amazon's purchase of Whole Foods Market in 2017, it's seen more than 40% sales growth and expansion to more than 550 locations, it said. It now plans to open more than 100 new Whole Foods Market stores over the next few years.
At the same time, shoppers are turning to online delivery for everyday essentials and fresh food, Amazon said.
The online retailer is now delivering groceries to 5,000 U.S. cities and towns, including thousands served by same-day delivery where customers can shop produce and other perishables along with staples. Based on strong customer feedback, it said it plans to expand its same-day delivery service of fresh groceries to more areas this year.
Still, Amazon pledges to continue to experiment with new physical store formats.
The company revealed on Tuesday its plans to open a ānew supercenterā physical retail concept designed for customers to shop Amazonās broad selection across fresh groceries, household essentials, and general merchandise. The company didnāt provide any other details including the timing of the opening.
Amazon also is testing a new in-store format called Amazon Grocery, which it launched alongside Whole Foods Market in Chicago. This concept at Whole Foods Market in Plymouth Meeting, Pennsylvania, lets customer also shop for groceries and household essentials from Amazon
Amazon opened its first Amazon Go concept in 2018 in Seattle, letting shoppers take milk, potato chips or ready-to-eat salads off its shelves and just walk out. Amazonās technology charges customers after they leave.
It said that it's gathered valuable insights along the way.
For example, its Amazon Go locations served as āinnovation hubsā where it developed ājust walk outā technologyānow a checkout solution operating in more than 360 third-party locations across five countries.
Amazon said it expanding its ājust walk outā technology to Amazonās own operations, with more than 40 North American fulfillment centers using it in breakrooms today, and more planned for 2026, helping employees grab meals without checkout delays.
Amazon introduced its first Amazon Fresh physical store in 2020. The stores features an assortment of national brands and produce, meat and seafood.
Source: āAOL Breakingā